Many people think that Facebook is the pioneer of social media and that it was the first ever social media platform introduced to the masses. However, that is far from it.
Many other social platforms came before Facebook, such as myspace and Orkut. Still, none of them could hold a candle next to the massive popularity Facebook had amassed in such a short period of time.
Fast forward to current times, a social media analysis concluded that there are 4.74 billion people who use social media daily, equating to a staggering 59.3% of the overall global population.
Many PR and digital marketing agencies noticed this growing trend of social media and decided to make it an integral part of their strategy design process, offering similar marketing agency services for maximum results.
Social media continues to grow, and there are still a lot of new features which are being added to many social media platforms. Let us discuss the importance of social media when making marketing strategies and talk about some social media predictions we think would be great for your 2023 strategy.
Importance of social media When Making Your Strategy
When strategizing and formulating a roadmap for your marketing strategy, one of the most important things to keep in consideration is what social media strategy will be adopted.
There are many reasons why adopting the right social media strategy is so significant when it comes to marketing a brand or product.
One essential reason why PR agencies prefer social media to strategize for their brand is that it is considered to be one of the most effective ways to increase your overall brand reach.
As you are posting content on social media, not only will they offer you networking opportunities, but they also offer these agencies a platform to engage with the customer base as well.
Through social media, your brand can directly connect with the audience and gain valuable feedback, which can prove to be profitable for the brand and will contribute to strengthening your brand image and increasing your accumulative following as well.
In addition to that, posting content on social media is a great way to build trust with the people willing to invest in your brand.
Posting relevant and useful content on a regular basis will make it more likely for the message that you are trying to convey to your customers to reach their ears.
The plus point to this is that it can significantly assist in moulding a positive reputation for your brand, making it known as one of those organizations which are always up to date and provides you with the latest information, keeping current trends in mind.
Not only is this a great selling point that appeals to the general public, but other departments located within the internal audience of the company, such as the investors, also appreciate a website that is constantly updated with the latest and most relevant information.
Additionally, it attracts groves of potential investors and other industry professionals willing to collaborate with your brand.
5 Social Media Predictions for 2023
Considering the information discussed earlier, the downright significance and value of a productive social media marketing strategy cannot be understated, especially in the case of building up public relations.
Let us look at some of the predictions which we think might help your gear up for 2023.
User Generated Content Will Grow
Many research studies have taken place, and all of the point to one thing: people want authenticity. When it comes to making a decision when researching brands where they can invest in, studies have suggested that the key motivators for their decision are authenticity and reliability.
This means that people would instead invest in content with user-generated content such as unboxings or product reviews than a product that solely posts numbers and generates profits to pull in the crowds.
Additionally, user-generated content posted by influencers on your product can also solidify your product’s reputation in the market and bring in a broader audience, as well as increase the loyalty of the existing customer base.
Short-Form Video Content Will Still Reign Supreme
Another prediction that we think should be taken into consideration is that the current short-form video format, which many social media platforms have adopted, will continue to be the most favourable option for video content.
Ever since the emergence of this sort of short video content, many brands, such as Instagram and TikTok, have dived into them, which has resulted in increased customer engagement.
Augmented Reality Integration
There are many projects, such as the metaverse program launched by Facebook, which is now aiming to integrate augmented reality into content creation.
This will result in diversified content, which is less traditional and makes for some very interactive content.
The main selling point and the reason why 2023 will see the rise of AR content is due to the conversion rate it has when utilized by brands and organizations.
Two-Way Engagement in Networks
As times progress, so are social media platforms. Social media is becoming more complex, being integrated with more complicated algorithms, which are making them “smarter.”
Due to this improved algorithm, social media marketers and managers should be aware that in 2023, two-way communication between influencers and brands will become a significant part of social media marketing.
Another prediction that we think is very likely to be implemented in 2023 is that platform scheduling will become the next big thing in content management.
With noteworthy companies such as Twitter and Facebook offering native post-scheduling features, businesses and PR agencies are moving toward scheduled content as their prime source of content management.
This was simply a condensed guide indicating some of the things you should take into consideration when formulating a strategy in 2023.
Although there are many other factors and variables which will definitely come into play next year, these are some of the factors which have the highest probability of producing the best results when creating an effective social media strategy in 2023, it doesn’t matter if your business is a well established one or a startup like a local bakery.