Brand loyalty can be defined as a certain amount of partiality that a consumer has towards a business over another. And not just that – it can make it or break it for any brand. Brand loyalty boosts in-store traffic, website visitors, word-of-mouth testimonials, and even lead conversions. However, brand loyalty often refers to the actual difference between revenue and losses, so you can’t just brand loyalty.
And in today’s digital world, brand loyalty relies on your ability to leverage social media to build relationships with both your customers and prospects. Did you even know that more than 2.9 billion people are active monthly on Facebook? And that is just one social networking platform. Of course, you can always check out the official website of the pirate bays and download some social media managing software to ease your work.
Keep reading to find out more!
Top Ways To Leverage Social Media For Your Business:
There are several ways of leveraging your business on social media platforms. Tapping your online market and engaging with followers is not just an option anymore – it’s a sort of requirement. Cultivating your audience on Instagram, Twitter, LinkedIn, Facebook, and other platforms is vital for creating loyal brand followers with the intention of buying your services or products.
So let’s find out how to leverage your business on social media!
Build A Social Media Strategy:
You’ve probably already worked on a marketing strategy for your business, an advertising strategy, and even a complete list of other micro-strategies. But in case you aren’t able to build an effective social strategy, you must rectify that quickly. After all, social media doesn’t have to be about just posting – it’s also about engaging.
Social media marketing includes advertising, communications, selling, and building brand authority, all wrapped up effectively into a single medium. It requires a committed and dedicated communication and marketing strategy, just like any of your other channels. If you haven’t been able to build a strategy for increasing conversion rates, improving sales, enhancing search rankings, and improving customer experience, then you must start now since most of your competitors are already connecting with all your prospects instead of your brand.
Develop Your Social Media “Voice”:
Target Corp. talks with a brand voice that is actually “fun and friendly.” Apple, on the other hand, has a mildly mysterious and slightly distant voice. Then there’s Ford, full of originality and approachability. Similarly, what is your brand voice? Is it interactive? Does it even coincide with that of your brand? Is your brand voice professional while portraying your work culture?
Your brand’s voice on social networking sites must echo the voice you used for all your other communications. If you haven’t decided what you actually want to “sound” like, it is time you find out your brand’s voice and start using it consistently for building brand loyalty. Developing your brand voice will help you to grow on social media consistently.
Reward And Respond To Your Followers On Social Media:
It is known as social media because it was built for allowing users on these platforms to be actually social. That means having queries, complementing, complaining, and even commenting. If you do not interact on social media because you fear negative comments, that is a really wrong approach.
If you do not introduce an outlet where people can communicate with your brand, it does not mean that they won’t – it means you might not be able to see it and, subsequently, be unable to respond to the same. In order to actually use social media for building brand loyalty, you will have to be responsive in terms of engaging with your brand, for good or for bad.
Build A Community On Social Media:
Once you have mastered both the art and the science of rewarding and responding, it is time for building your community. Any loyal community indicates the difference that exists between any ever-growing and connected audience base or even a social media channel which fades seamlessly into the background.
- The first step involved in building a community is determining your audience.
- The second step involved is asking all the correct questions and then listening to the concerns of your audience.
- The last step is providing answers to those questions and, at the same time interacting with them depending on where these people are located in the purchaser’s journey.
And It’s A Wrap!
Now that you have a fair idea of leveraging your business on social media platforms, what are you even waiting for? Try to incorporate these tips into your social media marketing plan and check out how your metrics are boosted within a brief span of time. Meanwhile, share with us your thoughts and experiences on the same in the comments below.