The arrival of ChatGPT on the Web has not gone unnoticed. As we explained in a previous article, this technology has aroused the curiosity of the media, Internet users, the SEO community, and large companies such as Microsoft. And unsurprisingly, Google reacted by presenting its conversational robot on February 6, 2023.
Called Bard, it is also based on artificial intelligence (AI). This is a way for the American giant to show that it intends to play a role in the history of AI and not let itself be competed with. Especially since his interest in this technology is familiar. He has been interested in it for years, 6 years if we are to believe the press release– its chairman and managing director or CEO in India – which announced the launch of Bard.
Thus, after being developed in-house, this “experimental conversational AI service” is open to “trust testers before making it more widely available to the public in the coming weeks.” surprising because it was unlikely that Google would let OpenAI (the company behind ChatGPT) and Microsoft (which has invested in this company) take center stage. But what is this alternative to ChatGPT worth? Here is some information to better understand its operation and future within the symbolic service of Google, its eponymous search engine.
Like ChatGPT, Bard is a chatbot that is based on artificial intelligence. It is powered by Google’s language model developed for dialog applications, LaMDA. Currently available in the beta version, it has only been used by a few testers since February 6, 2023. And we have yet to determine its availability date to a wider audience. It will probably be within the next few weeks but it remains vague.
Unveiled in part on the Google blog, this tool has a similar objective to that of its competitor: to answer questions from its users by providing them with text that mimics human syntax.
According to the American firm, it would have been two years since this service was developed, and it is the subject of a temporary internal test. Maybe she had planned to wait a little longer before making it official. But the launch of ChatGPT in December 2022 changed that.
Thus, a few weeks later, Google lifted the veil on its chatbot. A presentation was made in haste since it included an error, which led to a 9% drop in the value of the group’s share in one day. Indeed, to present its new service, the company took a simple example by asking: “What discoveries from the James Webb Space Telescope can I tell my 9-year-old child?”. “Bard then replied that this telescope had “taken the first images of a planet outside our solar system.”
Problem: the answer needs to be corrected since the first photo of a planet outside our solar system dates from 2004, which NASA has confirmed. Gold James Webb was launched on December 25, 2021. A small hiccup sparked many reactions on the Web and social networks and led to the establishment of a test process by Google, the trusted Tester. However, this starting concern is independent of Bard’s capabilities which seem as impressive as its competitors. Especially since Google has chosen to connect it to the Web, which, let’s remember, is not the case with ChatGPT.
The big difference between these two chatbots is the one we just mentioned: Bard is connected to the Internet. Therefore, it has very recent data, is updated in real-time, and can provide more relevant answers to its users. Conversely, ChatGPT works from a database whose last update dates back to September 2021. Another difference lies in the language model used. This is the LaMDA (Language Model for Dialogue Applications) at Google, while OpenAI relies on GPT-3 (Generative Pre-trained Transformer 3) technology for its conversational robot. Finally, there is availability. At present, Bard is reserved for a few testers. ChatGPT, on the other hand, has been available to everyone since December 2022.
Bard’s beta launch isn’t just to compete with ChatGPT. This is a strategic action for Google, which wants to integrate more artificial intelligence into its search engine. This seems logical since many Internet users use this tool to obtain answers to their questions. And the more specific their questions, the more they expect in-depth answers with relevant information.
It is also for this reason that Bard was presented as a service. It is, therefore, a more complex feature added to the search engine. Google intends to use it to interpret Internet users’ requests better and provide them with structured, more complete answers, which have real added value for them and can help them choose between two products, for example.
Therefore, by presenting this conversational robot, the American giant confirms that artificial intelligence will be at the heart of its search engine. This also allows him to recall that he was a forerunner in developing this technology (with the Transformer BERT model in particular) and that he intends to avoid being overtaken by another equally innovative company. Be it.
Nonetheless, in Web optimization, coordinating a simulated intelligence-based chatbot in the web search tool and, accordingly, in the query items (SERP) isn’t without outcomes. This might influence the introduction of the outcomes and, eventually, how clients behave is confronted with the responses given by the Minstrel. For the occasion, it is still ahead of schedule to consider these potential changes since the robot isn’t available to the overall population.
Furthermore, it needs to be made clear whether these advancements will be helpful to their clients. ChatGPT draws in Web clients since another apparatus stands out as newsworthy. In any case, what will occur following a couple of months? Will Web clients keep on appropriating this chatbot? Or, on the other hand, will they fail to be keen on it when this oddity impact has vanished? There are countless inquiries that Google will be going up against and for which we need replies. Except if the Versifier can enlighten us regarding the matter.
Also Read: Five Uses Of ChatGPT In The Workplace
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